Date : September 18, 2019
|Our New Trade Alert (EDNT)|
|Edison Nation Inc (NASDAQ:EDNT) is a particularly interesting name to put on the radar right now. The stock is finally sitting above its 50-day moving average for an extended period, with the MA now moving with an upward-sloped bias. The downtrend that placed the stock at such an undervalued price point has been broken. And the basing process has been underway for some time. In other words, the rhythm of the action in the stock has been changing, with support and bottom-building now dominating the past three months against the declines that shaped this deep value during the year prior to that.
The catalyst for this new more bullish technical action in the popular inventors’ platform is a series of potent catalysts that have changed the narrative for the company in several important ways. One important catalyst that figures into this mix was the company’s announcement in late August of its new joint venture with 4Keeps Roses, Inc.
According to that release, 4Keeps Roses, Inc. is a Los Angeles based company that specializes in preserved roses, flowers and associated gift products. Edison Nation is partnering with the company to expand the distribution of their branded flowers that are specially treated to last two or more years. The flowers are currently sold online at https://4keepsroses.com and at a leading convenience store chain. Expansion to 3,000 other retail locations is currently underway in the U.S. and Canada.
The company also recently announced that it will be entering the health and wellness industry with its new brand Sol & Salud. According to the release, Sol & Salud embraces balancing the mind and body to achieve maximum health through its range of products. Part of the introductory product line will be a Himalayan salt lamp with an essential oil diffuser. This lamp is thought to have many health benefits such as promoting sleep, improving air quality and enhancing overall mood. The product will launch December 1, 2019 on Amazon.
And, most recently, the company announced that it is joining Bahamas’ disaster relief efforts by partnering with Juiced2Go to donate emergency mobile phone batteries. Communications noted that Juiced2Go (http://www.juiced2go.com/) develops disposable emergency mobile phone batteries, designed to connect to both iPhones and Android devices to generate up to 8 hours of talk time when other forms of power are unavailable. Edison Nation is partnering with them to send 5,000 batteries to families in the Bahamas currently suffering from power outages.
Each of these catalysts functions to solidify the growth narrative that investors have been responding to in recent months. But they also build on a platform of value that came into place earlier, and may finally be starting to pay off.
The Big Picture
Edison Nation Inc. (NASDAQ:EDNT) has, since inception, invested ~$11M to create a proprietary open innovation platform, allowing inventors to safely and securely submit their ideas to be evaluated for various commercialization paths from licensing to, most recently, crowd funding.
For inventors with a great idea, EDNT is a powerful ally. The company offers a platform covering fundraising, product development, manufacturing, marketing, and launch.
Understanding the typical crowd funding product development cycle is important for grasping the investment opportunity potential in EDNT: Edison Nation’s team of product designers and engineers work to produce a ready for production prototype, and produce media in-house to launch a crowd funding campaign. If a campaign is successful they will market the product in the “aftermarket” on sites such as Amazon & Jet. Products are generally manufactured in China with factories (“we have 10+ year relationships, generally shipping within 4-6 weeks from order”).
So, the next time you are sitting around, dreaming up the next better mousetrap, you will know where to turn to make it a reality. It’s plug-and-play capitalism for innovators and inventors.
And it’s also a fledgling and possibly flourishing content and media company, with huge synergies between its media (the “Everyday Edisons” TV show) and its larger shareholder value and growth premise (an inventor-friendly plug-and-play route to monetizing strong ideas).
At the end of the day, the most important point here is that the company is making money and providing its shareholders with strong value that should show up on the chart before long. To that point, the company just reported a very clear acceleration in Q2 top line growth, generating 36% sales growth on a year-over-year basis, to book nearly $6 million in revenues (compared to $4.39 million in the same period in 2018).
The other big jump was on the gross profit side of the equation. In all, gross profit increased 61.8% to $2.04 million in the second quarter of 2019, compared to $1.26 million in the second quarter of 2018. Gross profit margin was 34.2% in the second quarter of 2019, compared to 28.8%, in the same period in 2018. The increase is primarily a result of a favorable product mix of goods sold to customers.
Edison Nation Inc (NASDAQ:EDNT) pulled in sales of $6M in its last reported quarterly financials, representing top line growth of 36%. In addition, the company is sitting on about $1.4M in cash and cash equivalents for a rainy day.
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